14Hands, Click Me

Ponies are scrappier and smarter than horses. They tend to be more agile and loyal. In equestrian terms, they’re “14 Hands.” And that’s how we want to measure ourselves—as well as our potential partners. It’s a different way of working. A way that recognizes that things have changed. The business model as we knew it has become static and antiquated. What’s needed is a far more vigorous, creative, and collaborative approach that will lead to a more agile, open, and profitable place—for our partners first, and then for us.

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In the absence of an unlimited marketing budget and in the face of a challenging economy, a company needs a culture that supports an unprecedented degree of alignment across all functions and all levels to succeed. One surprisingly efficient way to foster and leverage this is through a 14 Hands workshop.

We tailor each workshop to get specifically to the unique needs and challenges of your brand and its category: getting beyond the obvious and uncovering dormant brand assets, generating agreement – and excitement – about the true nature of intrinsic market opportunities. >>

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Through a series of left and right brain exercises – exploring the head and heart of your company – we’re able to get to some powerful underlying values that unite and inspire the brand team. Our process enables all voices to participate, even the quiet voices that could offer an unexpected solution.

Clients often comment that the streamlined and decidedly pragmatic approach of the 14 Hands Workshop allows stakeholders to unite on key business decisions including
go-to-market strategies, distribution channels, and other critical branding and marketing decision.